In a world where hotel competition is increasingly fierce, every space and every service offered must be valued. Daytime occupancy, which is often overlooked, represents a golden opportunity to maximize the potential of your establishment. Thanks to Sezame, which offers unique hotel experiences, you can transform your spaces into real havens of relaxation. Find out how to take advantage of this innovative strategy to not only increase your turnover, but also to offer unforgettable moments to your customers.

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1. Understanding the hotel market during the day

a. Changing customer expectations

Guest accommodation expectations are changing rapidly, and it is essential for hotel managers to adapt. Today, customers are looking for much more than just an overnight stay. They want to get away, relax and enjoy a pleasant space, even for a few hours. Whether it's for a break in the middle of the day, a moment to relax after a busy week, or an inspiring setting to work remotely, hotels need to meet this growing demand. Offering varied experiences during the day makes it possible to attract customers who want to escape without necessarily spending the night and therefore fill the spaces of your hotel during the day.

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b. The new trends

Among the trends that are emerging in the hotel market, coworking, wellness and one-day getaways are particularly in fashion. Coworking spaces integrated into hotels offer a professional and inspiring environment, allowing customers to work in a soothing environment. In addition, wellness services, such as spa days or yoga sessions, attract customers who care about their mental and physical health. Day getaways, where guests can enjoy hotel facilities while enjoying a luxury experience, are also in high demand. These trends are all opportunities for hotels to diversify their offer and attract new customers.

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c. The impact of the pandemic on consumer behavior

The pandemic has radically changed the way consumers think about travel and hotel stays. Customers are now looking for experiences that prioritize safety, comfort, and space. Extended stays in urban areas are on the decline, while short-term getaways, which offer a change of scenery without long-term commitments, are growing in popularity. Customers are also prioritizing outdoor activities and wellness services, reflecting a growing desire to reconnect with themselves in a safe environment. Thus, understanding these new dynamics is essential for hotel managers wishing to fill their establishments during the day and meet the changing expectations of their customers.

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2. Sezame: the platform to maximize the use of your spaces

a. Access to a platform dedicated to hotel experiences

Sezame is positioned as a unique platform, specially designed to enhance the experiences offered by hotels during the day. By partnering with Sezame, you benefit from privileged access to a network of customers looking for escape and moments of relaxation. This platform makes it possible to simplify the reservation of hotel experiences, by highlighting your facilities and services while meeting the expectations of a diversified clientele.

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b. Increased visibility for partner hotels

By integrating Sezame, your hotel increases its visibility among a targeted audience. The platform highlights partner establishments, making it easier for new customers to discover your offers. This increased exposure not only attracts local customers, but also broadens your reach to travelers looking for new experiences. By registering on Sezame, you ensure your establishment a place of choice in a constantly evolving market.

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c. A diversified range of offers (spa, gastronomy, events) to appeal to different customers

One of Sezame's major assets lies in the diversity of its offerings. Whether for relaxing spa days, refined gastronomic experiences or tailor-made events, the platform allows you to offer a wide range of services adapted to the needs and desires of your customers. This flexibility not only attracts professionals looking for an inspiring workspace, but also couples, friends, and families who want to spend quality time together. By diversifying your offers via Sezame, you maximize the opportunities to fill your hotel during the day.

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3. Types of experiences to offer to fill the hotel

• Wellness experiences : Offer spa, yoga and massage sessions, collaborating with renowned spas to guarantee quality and satisfaction.

• Gastronomic offers : Promote brunches, lunches and dinners, by combining starred chefs or by creating unique culinary experiences.

• Shared workspaces : Offer coworking solutions and meeting rooms, highlighting the benefits of a pleasant environment for professionals.

• Cultural and artistic activities: Integrate workshops and guided tours to attract both tourists and locals, enriching their experience.

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4. How to promote these offers

a. Use of social networks and digital marketing

Social networks are a powerful tool for reaching a targeted audience. Create engaging content, such as immersive videos showing your installations and the experiences offered. Use engaging visuals and compelling stories to engage potential customers. Also, consider organizing contests or interactive campaigns to encourage sharing and engagement. Remember to use relevant hashtags to increase your visibility and attract the attention of potential customers looking for an escape during the day.

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b. Creating an influence strategy

Influencers can play a crucial role in promoting your hotel. Identify influencers who match your brand and target customers. Offer them a unique experience in your establishment in exchange for publications on their social networks. This will allow you to reach a wider audience and benefit from the trust that these influencers have with their subscribers. Additionally, consider collaborating with travel bloggers or industry experts, who can create authentic and informative content about your hotel and its offerings.

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c. Implementation of attractive packages

To encourage customers to book experiences during the day, create attractive offers. Offer packages that include services such as spa, brunch, or cultural activities. You could also offer group bookings for friends or families, making the experience even more accessible. By offering added value, you'll encourage customers to choose your hotel for their next getaway, helping to fill up your facilities during the day.

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Filling your hotel during the day is not only an opportunity to maximize the use of your facilities, but also a way to meet the new expectations of customers looking for escape, well-being and a diversity of experiences. By partnering with Sezame, you will benefit from increased visibility and a platform dedicated to unique offers that will appeal to a varied clientele, whether local or visiting.

Sign up on Sezame to boost your business and help you discover the hidden treasures of your establishment. By integrating our network, you will not only be able to increase your occupancy rate, but also offer your customers unforgettable moments, adapted to their needs.

Do not wait any longer! Take advantage of the advantages offered by Sezame and fill your hotel with satisfied and loyal customers. Together, let's make every day an opportunity to create lasting memories.

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